برنـامـج تـدريـبـي - مـحـاكـاة التـركـيـز عـلى العمـلاء و تحـسـيـن تـجـربـة العـمـيـل - الكتروني
Pharmaceutical Marketing I Practical & Cases Studyte
Pharmaceutical marketing is a complex and highly regulated field that presents unique challenges for companies in the sector. However, with effective strategies tailored to the needs of the audience, companies can promote their products and services ethically and successfully, Our course will cover a wide range of topics relevant to pharmaceutical marketing, including but not limited to:
- Brand Management: Developing effective branding strategies to differentiate products in the market and enhance brand equity.
- Marketing Plans: Going through marketing plan formulation in details by applying it on your company.
- Pharmaceutical printing promotional materials: Going through promotional printing materials in details through a case studies
- Digital Marketing in Pharmaceuticals: Leveraging digital channels and technologies to reach and engage healthcare professionals and consumers effectively.
- Market Research and Analysis: Conducting market research to identify trends, assess competition, and inform marketing strategies.
- Ethics and Professionalism: Promoting ethical marketing practices and maintaining professionalism in all interactions with stakeholders.
Course Details
الكتروني - Live
اللغــة العـربيـة مع بعض المصطلحات الفنية باللغة الإنجليزية
شهادة الكترونية صادرة من مجموعة الجهود المشتركة
التسويق والمبيعات وخدمة العملاء
4 محاور
(5) أيام، (15) ساعة
18/08/2024
يحدد لاحقا قبل اسبوع من التنفيذ
ملــخـص النــشاط
By the end of this training course, the participants will be able to achieve the following:
- Enhanced Marketing Competence:
Equip marketing teams with the knowledge and skills necessary to develop and execute effective pharmaceutical marketing campaigns.
- Compliance Assurance:
Ensure adherence to regulatory requirements and mitigate the risk of non-compliance through comprehensive training on pharmaceutical marketing regulations.
- Improved Brand Performance:
Optimize brand performance and market share through strategic brand management and targeted marketing initiatives.
- Increased Efficiency and Productivity:
Empower employees with the tools and techniques to work more efficiently and productively in their marketing roles.
- Competitive Advantage:
Gain a competitive edge in the pharmaceutical market by staying ahead of industry trends and adopting innovative marketing strategies.
- Brain Storming.
- Groups Discussion.
- Scenario-Lased Learning.
- Question and answer sessions.
- Cases study from environment.
- Product Managers.
- Marketing Managers.
- Interested participants, and anyone you deem suitable.
By the end of this training course, the participants will be able to achieve the following:
- Enhanced Marketing Competence:
Equip marketing teams with the knowledge and skills necessary to develop and execute effective pharmaceutical marketing campaigns.
- Compliance Assurance:
Ensure adherence to regulatory requirements and mitigate the risk of non-compliance through comprehensive training on pharmaceutical marketing regulations.
- Improved Brand Performance:
Optimize brand performance and market share through strategic brand management and targeted marketing initiatives.
- Increased Efficiency and Productivity:
Empower employees with the tools and techniques to work more efficiently and productively in their marketing roles.
- Competitive Advantage:
Gain a competitive edge in the pharmaceutical market by staying ahead of industry trends and adopting innovative marketing strategies.
MODULE “1”: Marketing Management Overview
MODULE “2”: Marketing Mix
MODULE “3”: Marketing Plans
MODULE “4”: Pharmaceutical Promotional Printing Materials
Pharmaceutical marketing is a complex and highly regulated field that presents unique challenges for companies in the sector. However, with effective strategies tailored to the needs of the audience, companies can promote their products and services ethically and successfully, Our course will cover a wide range of topics relevant to pharmaceutical marketing, including but not limited to:
- Brand Management: Developing effective branding strategies to differentiate products in the market and enhance brand equity.
- Marketing Plans: Going through marketing plan formulation in details by applying it on your company.
- Pharmaceutical printing promotional materials: Going through promotional printing materials in details through a case studies
- Digital Marketing in Pharmaceuticals: Leveraging digital channels and technologies to reach and engage healthcare professionals and consumers effectively.
- Market Research and Analysis: Conducting market research to identify trends, assess competition, and inform marketing strategies.
- Ethics and Professionalism: Promoting ethical marketing practices and maintaining professionalism in all interactions with stakeholders.
